BUSINESS PROPOSALS

A business proposal is a sales document created with the purpose to persuade your potential customers to buy from you. A business proposal is used in a variety of industries to help sell a wide range of products or services. From selling carpets to offering enterprise software solutions and social media marketing, all of it starts with a business proposal.

Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer by serving the dual purpose of acting as a source of information as well as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

Formally Solicited 

A formally solicited business proposal is made when you aim to respond to an official request for proposal. In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write a proposal for your buyer to evaluate. 

Informally Solicited 

Informally solicited business proposals come in where there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.
An informally solicited proposal requires a lot more research from your end as a seller as they are usually created out of informal conversations and not based on official requests which often contain more information.

Unsolicited

Think of this like a marketing brochure or a cold email. Unsolicited business proposals will often be generic, one size fits all approach to business proposals and lacks any understanding of the buyer or their requirements.
But with extra market research, personalization and identifying customer pain points along with proposing a customized solution based on your buyer’s needs they can become very persuasive, such as in this business proposal example:

Our team would help you to make proposal writing easier and more efficient and get your prospective client on board more quickly.

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